I spent some time modeling the elements that will characterize the concept of the student party in the square: exhibitors for paintings and models, interior furnitures of the building, balloons, rollup, information kiosk, light bulbs and flags. I used the colors of the Swedish flag and the university logo: it was very funny!

Although there are no trees in the existing project, I wanted to add 4 birches because I believe that vegetation is one of those key elements that must never be missing in any image.

It wont be easy to achieve great render as there is not so much angles, from eye level, that are not already seen/rendered or photographed.
Searching and browsing through the 3D model gave me few angles that can be done more effective.

As the rules are open minded, I was free to add a three just to see what would change. Inspiration.

This update wants to speak about strategy. After some hours spent working on mood, colors, shaders and details, i can take some decisions on the workflow for the next part (what else in 3d, what in ps, multi-pass, etc). I understand that a big part of the work will be in photoshop but I’ve got a lot of time to test some new techniques.
Talking about the image I decided to show something that I think is very important for an architecture school, this is why I’d like to underline life inside the school at a certain time, and on the other hand, life outside the building with students who are going back home or having fun after an hard day.